Rita Gunther McGrath, a Professor at Columbia Business School, is a
globally recognized expert on strategy in uncertain and volatile
environments. Her thinking is highly regarded by readers and clients
who include Pearson, Coca-Cola Enterprises, General Electric,
Alliance Boots, and the World Economic Forum. She is a popular
instructor, a sought-after speaker, and a consultant to senior
leadership teams. She was recognized as one of the top 20 management
thinkers by global management award Thinkers50 in 2011.....